Title

Jakartas Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

Type of Publication
Journal Article
Citation
Heriyati . P, Bismo A and Erwinta M. (2024). Jakartas Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin. Binus Business Review, 15 (1), 69-77
ISSN
2087-1228
Published Year
2024
Volume
15
Page
69
URL
https://bbs.binus.ac.id/drm/publication/4D78007E-358B-4330-923C-A04A6E0F6292/jakartas-generation-z-and-local-fashion-industry-unveiling-the-impact-of-brand-image-perceived-quality-and-country-of-origin/
Author(s)
  • Dr. Pantri Heriyati, S.E., M.Comm.

    Dr. Pantri Heriyati, S.E., M.Comm.

  • Aryo Bismo, S.E., M.M

    Aryo Bismo, S.E., M.M

  • Monica Erwinta